Digital Marketing Manager (m/f/d)

Digital Marketing Manager (m/f/d) – B2B / eCommerce / WordPress / Marketo / Google Analytics / Showpad

Projekt / Rolle:
For our client Roche Diagnostics International we are looking for a qualified Digital Marketing Manager (m/f/d).

Background:

As a Digital Marketing Manager, you will manage the creation, development, deployment

and maintenance of key digital marketing materials on-time, within budget and in alignment

with business objectives, collaborating with external, internal, digital and events teams when

applicable. You will lead or participate in squads and partnership with the M&CI Solution

Marketing Team and outside agencies to execute digital marketing activities including

content planning, audience specific channel prioritization, digital analytics, social media

management, paid/earned/owned acquisition, and email/nurture marketing.

Tasks & Responsibilities

– Create and own global digital marketing campaign strategies for seamless digital dialogues

across the whole customer journey.

– Provide best-in-class consulting to marketing and business teams in designing and

executing digital marketing campaigns.

– Support affiliates and partners with market insights and clear guidelines.

– Design and oversee all aspects of the digital marketing execution including marketing

database, website/web platforms, email marketing, CRM, eCommerce, social media and

display advertising campaigns.

– Consult on strategic content that promotes products and programs to drive qualified traffic,

and that position us effectively against competition.

– Participate in squads for the end-to-end strategy for new product launches, campaigns and

events lead and implement the agreed digital activation.

– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points.

– Optimize tactics on the basis of data. Evaluate and implement emerging technologies /

trends. Stay up to date with the latest technology and best practices. Research and forecast

future sales and performance trends. Research competitors and provide suggestions for

improvement.

– Own digital performance reports: Measure and report performance of all digital marketing

campaigns and assess against goals (ROI and KPIs). Develop and monitor campaign

budgets. Identify trends and insights, optimize spending and performance. Track and

measure SEO and Google Analytics metrics and provide reports. Suggest activities for

improving the quality of online content.

Must Haves:

– Bachelor’s degree in Digital Marketing, Communications, Business, Information

Technology or similar

– Min. 3 years‘ experience in digital marketing in B2B and B2C

– 1-3 years‘ experience in a marketing agency

– Extensive experience in at least one of the following topics: Account-Based Marketing,

Digital Marketing Analytics, or eCommerce

– Proven experience in project management: manage multiple priorities, build an action plan

and follow-through

– Good working knowledge of content management systems (e.g.: AEM, WordPress), email

marketing tools (e.g.: Eloqua, Marketo), analytics solutions (e.g.: Google Analytics, Adobe

Analytics) and sales enablement tool (Showpad)

– Demonstrable experience leading and managing SEO/SEM, marketing database, email,

social media, and/or display advertising campaigns

– Highly creative with experience in identifying target audiences and devising digital

campaigns that engage, inform and motivate

– Solid knowledge of website and analytics tools

– Experience in setting up and optimizing PPC campaigns on all major search engines

– A high sense of aesthetics and attention to detail is an absolute must

– Results-oriented and able to make things happen

– Excellent communication and collaboration skills, with the ability to work autonomously

– Very good English skills written and spoken (min. C1)

– Ability to travel (10%)

Nice to Haves:

– Working knowledge of HTML, CSS, and JavaScript development and constraints preferred

– Experienced in leading self-organized, empowered, and independent teams, like Squads,

Community of Practice and Networks

– Certified in Agile roles like Scrum Master, Product Owner, Scaled Agile Framework (SAFe)

– Experience in the Medical Device or Diagnostic industry

Reference No.: 921186SKN
Role: Digital Marketing Manager
Industry: Pharma
Location: Rotkreuz
Workload: 80% – 100%
Start: ASAP
Duration: 12 months, with possible extension

Should you find yourself suitable for this position then please send us your complete CV using the link in this advert. If the position is not a perfect match and you wish to receive other opportunities directly, you can send us your CV anyway via this advert or to jobs[at]itcag[dot]com.

Contact us for further information regarding our company, our positions or our attractive payroll-only-program: +41 41 760 77 01.