Global Product Marketing

Global Product Marketing – Strategy / B2B / Digital Product / English

Role:

For our client Roche Diagnostics in Rotkreuz we are looking for a Global Product Marketing.

Background:
Responsible for marketing of software applications such as: LabOPS suites, Roche

Inventory Solutions, Advance Service Analytics…etc. Directly supporting the international

business leader (IBL) in developing the best possible marketing & brand plan, providing

leadership in areas of the plan to enable successful Go-To Market strategies, customer

segmentation and Value Proposition Creation. Acts as a standing member of the assigned

International Business Team(s) (IBTs) Develops and implements clear positioning,

messaging and branding guidelines, impactful events in terms of congresses and standalone

meetings, and effective promotional and medical education materials for launch brands.

We are looking for a skilled marketing professional. Knows how to operate in a complex

matrixed organization. Works cross functionally and is able to collaborate with fellow team

members and operate independently. Will support and have responsibility as part of one of

our product Lifecycles so will need to be able manage multiple stakeholders.

Ideal candidate:

We are looking for 2 marketing profiles. The skillset is the same; the difference is on the

seniority level. One position will require a minimum of 5 years of relevant experience; the

second one will need minimum 2 years.

For both roles, we are looking for someone with strong proven experience in marketing, both

in marketing strategy and execution; we need someone able to create and execute a

marketing plan with previous experience on both a global and local level. We need someone

with experience creating marketing value proposition, with experience in market

segmentations, market insights, customer value drivers etc. This person should have

experience in digital product and in B2B marketing (please note someone with only

consumer brands experience will not be suitable). Finally, experience in either healthcare of

software is needed.

Areas of responsibility:

– Develop Messaging & Positioning: Develop product value propositions, positioning and

messaging for different personas

– Lead market assessment and product launch efforts from a global marketing perspective:

build and implement the marketing strategy for new product launches, collaborating with

commercialization, product, region and affiliates team to ensure well-coordinated execution.

– Creating and developing innovative product marketing programs that drive awareness and

demand

– Craft and establish the key principles of agile marketing and agile ways of working in a

collaborative working environment.

– Sales enablement: communicate the value proposition of the products to the sales team

and develop the sales tools that support the selling process of your products including

conducting demos, creating content, assets, and tools

– Marketing content: support demand generation and content marketing campaigns with

expertly crafted content that speaks to each target vertical and person

– Market intelligence: be the specialist on customers in each segment, how they buy and

their buying criteria; use this knowledge to advise product messaging, brand differentiation,

marketing content and sales training.

– Competitive Intelligence and Analysis: establish the driven intel strength and be the go to

expert on how to crush the competition and how to win.

Professional and technical requirements:
– Seniority and years of experience

o Role 1: minimum 5 years of relevant experience

o Role 2: minimum 2 years of relevant experience

– Proven marketing experience from strategy to execution on global and local experience

– Broad experience in B2B marketing

– Strong experience with digital product marketing

– Previous experience in healthcare or software industry

– A business or marketing degree

– You can create a trusted relationship/partnership with sales, marketing, and product teams,

as well as customers and partners

– Excellent listening, oral and written communication/presentation skills

– Competency in developing the positioning and messaging for products that serve multiple

use cases and personas

– Expertise at creating visually compelling, engaging presentations that distill complicated

concepts into succinct stories.

– Extensive experience developing and validating positioning, category creation, messaging,

and competitive segmentation.

Nice to Haves:

– Strong preference (not required) for software, SaaS, Healthcare IT product marketing

Reference no: 921380SKN

Role: Global Product Marketing

Industry: Pharmaceutical industry

Workload: 100%

Location: Rotkreuz, Switzerland

Start date: ASAP, max. 1 month notice period

Duration: 31.12.22, with possible extension

Deadline: 19.04.22